SEO for service businesses

Rank your website on page one of Google, not just the map.

The map pack holds three spots. Underneath it sit ten more, and they pick up every search the map never answers. We build the pages, the structure and the authority that get you into them.

Chasing the three map spots instead? That is a different job and we sell it separately. Google Maps and Local SEO

Two different jobs

The map gets you the "near me" searches. Your website gets the rest.

The map pack

Three businesses, pinned to a map, shown when Google decides somebody wants a local supplier right now. You win it with a Google Business Profile, reviews and local signals.

"gutter cleaning near me"

That is our Google Maps service

The organic results

The ten blue links underneath. No map, no profile, just pages. They take the research searches, the price checks and the questions people ask long before they are ready to ring anybody.

"how much should gutter cleaning cost" · "soft wash or jet wash render"

That is this page

Why it is not happening yet

Four reasons a decent looking website ranks for nothing

None of these are about how the site looks. That is usually the one part that is fine.

One

One page doing every job

A single Services page cannot rank for roof cleaning, gutter clearing and render cleaning at the same time. Google needs one page per thing you sell, written about that thing.

Two

Nothing says where you work

If the towns you cover appear nowhere except a line in the footer, you are invisible for every search that names one. Most searches name one.

Three

Built to look at, not to be read by Google

Slow pages, headings used as decoration, images nobody labelled, no structured data. The site works for a visitor and tells a crawler almost nothing.

Four

Nobody has any reason to link to you

Google treats links as votes. A brochure site with five pages and no local presence collects none, so it never outranks the firm that has been collecting them for years.

What we actually do

Four pieces of work, in this order

1. Fix the foundations

The unglamorous half. It has to be right before anything else counts.

  • Speed and mobile layout
  • Headings, titles and descriptions on every page
  • Indexing, canonicals and a working sitemap
  • Business and service structured data
  • Image names and alt text

2. A page per service, per area

The part that moves the numbers. Real pages, written properly, not spun templates with the town name swapped.

  • One page per service you sell
  • One page per town you actually cover
  • Internal links so they feed each other
  • Your own photos and prices on them

3. Answer what people type

Most searches are questions, and the firm that answers them is the one still in their head a fortnight later.

  • Cost and pricing guides
  • How often, how long, what is involved
  • Comparisons between methods
  • FAQs marked up so Google can show them

4. Build the authority

Slowest to move, hardest for a competitor to copy, and the reason the same names keep sitting at the top.

  • Consistent name, address and phone everywhere
  • Local directory and trade listings
  • Supplier, association and sponsorship links
  • Your profile and your site pulling together

How the first 90 days go

You will know exactly what is being done, and when

Weeks 1 to 2

Audit and plan

We go through the site, the competitors who are beating you and the searches worth having. You get the list of what is wrong and the order we will fix it in, before any work starts.

Weeks 3 to 8

Build and fix

Foundations first, then the service and area pages go live in batches. You see each one as it is published.

Weeks 9 to 12

Content and authority

The question pages go up and the listings and links get built. First real movement in the rankings usually shows somewhere in here.

Honest bit

SEO is slow. Ads can have the phone going this week. The map pack we will put a guarantee on, first page within 90 days, and that is on the Google Maps page. Organic rankings we will not guarantee, because nobody honestly can and anyone who does is guessing with your money.

What we will do is show you the plan before we start, do the work in the open, and send you the rankings and the traffic every month so you can see whether it is moving. No contract. If it is not working you stop.

If you need leads before the SEO lands, run ads alongside it. That is what most of our clients do.

Get a free check of your site and listing

What it costs

SEO comes as part of the package, or priced on a call

Best value
From £350per month, plus ad spend. No contract.

Digital Marketing, Website and SEO

  • Meta or Google ads campaign, creative and weekly optimisation
  • A website built, hosted and maintained
  • On-page SEO
  • Google Business Profile managed
  • Monthly rank grid and report
  • Instant lead alerts
See the full package
On a callFor anything bigger or SEO on its own.

Custom package

  • SEO without the ads
  • More than one service or area
  • Larger site, or a site we did not build
  • AiClientFlow follow-up on top
Book a free strategy call

Ad spend is paid straight to Meta or Google, not to us. It is usually £500 to £1,000 a month. The £995 first-page guarantee belongs to the Local SEO and Google Maps package and covers the map, not the organic results.

Questions

The things people ask before they start

How long before I see anything?

Small technical wins can show in weeks. Real movement on the searches worth having is normally three to six months, and competitive terms take longer. Anyone promising page one in a fortnight is selling you something that does not exist.

What is the difference between this and your Google Maps package?

Google Maps gets you into the three businesses pinned on the map. That is won with your Google Business Profile, and it carries a first-page-in-90-days guarantee. This gets your website into the ten results underneath, which is won with pages and authority and carries no guarantee. Plenty of clients want both. They do different jobs.

Do I need a new website?

Not always. If the site is reasonably quick and we can add pages to it, we work with what you have. If it is slow, locked down or built on something we cannot edit properly, rebuilding is usually cheaper than fighting it, and a website is already in the £350 package.

Can I run ads at the same time?

Yes, and we would recommend it. Ads bring the work in while the SEO builds. The package is set up that way on purpose, and what we learn from the ads tells us which searches are worth chasing organically.

Am I tied into a contract?

No. It is month to month. The one thing worth saying is that stopping at month two means paying for the foundations and leaving before the part that pays you back.

Will you guarantee page one?

For the map pack, yes, on the Google Maps package: first page within 90 days, or we keep working free until you are there, or you take a refund, your choice. For organic rankings, no. Google does not take instructions from us and we are not going to pretend otherwise.

Next step

Tell us what you sell and where, and we will tell you straight

Twenty minutes. We look at your site, your competitors and the searches in your area, then say whether SEO is worth your money or whether ads would do more for you first.