Facebook and Instagram ads
Most of the work you want is not being searched for. It is being put off by somebody who has not looked at their gutters in three years. Meta ads put the before and after in front of them, on their street, while they are sat on the sofa.
Want the people already searching instead? That is a different job. Google Ads management.
Jet Kings, gutter cleaning. Their real account, their permission to show it.
Two ways to buy attention
Somebody has typed in what they want. High intent, higher cost per click, and capped by how many people are searching in your town this month. When the searches run out, so does the campaign.
"gutter cleaning near me"
That is our Google Ads pageNobody was looking. You show them a roof on a house like theirs, half cleaned, and they realise theirs is worse. Cheaper leads, far more of them, and the whole thing lives or dies on following them up fast.
A before and after, two streets away
That is this pageWhy it did not work last time
Almost everyone who tells us Facebook does not work for their trade has done at least two of these.
One
Boosting is a button, not a campaign. No lead form, no proper targeting, no way to tell what a lead cost. It buys likes from people who will never spend a penny with you, and it is what most people mean when they say they tried Facebook ads.
Two
Nobody stops for a stock photo. They stop for a filthy roof half cleaned, filmed on a phone, on a house that looks like theirs. The creative is most of the job and it is the part people skip.
Three
A Meta lead is not a Google lead. They were not looking, so the interest fades in minutes, not days. Leads that get a text in sixty seconds and a call the same hour book. Leads chased the next afternoon do not.
Four
The first fortnight is the expensive one while the campaign learns. Turning it off then and declaring Facebook useless is like judging a van by the first mile. Most of the cheap leads come after that.
What we actually do
The ad is only as good as the thing it is offering.
The single biggest lever on what a lead costs.
A real campaign, built in Ads Manager, not a boost.
This is where most of the money is won or lost.
How the first month goes
Days 1 to 7
We agree the offer, pull photos from your jobs and build the ads and the form. You see everything before it runs.
Weeks 2 to 3
The first leads are the dearest. We let it gather data, then cut the ads and audiences that are not pulling their weight.
Week 4 onward
Budget moves to the winning creative and we start building the next batch, because every ad tires eventually.
These numbers are real and they are not a promise. 406 gutter leads at £3.97, 800 carpet cleaning leads at £2.74, 335 window cleaning leads at £3.56, 333 roof cleaning leads at £4.04. Different trades, different towns, different years. Yours will land somewhere of its own, and we will not know where until it has run.
A lead is not a job. Jet Kings turned theirs into £34,156 of booked work at a 46.7% win rate, and that happened because George rang people back quickly. A cheap lead that sits in an inbox for two days is worth nothing, which is why the follow-up is half of what we build.
Meta leads are colder than Google ones. They were not looking for you. Expect more of them, cheaper, and expect to work harder on the phone. If you would rather have five people who already want the job than thirty who might, Google Ads is the better fit and we will say so.
No contract. If it is not working you stop.
Get a free check of your site and listingWhat it costs
Ad spend is paid straight to Meta or Google, not to us. It is usually £500 to £1,000 a month. The £995 first-page guarantee belongs to the Local SEO and Google Maps package and covers the map pack. Nothing on this page is guaranteed.
Questions
Usually £500 to £1,000 a month of ad spend, paid straight to Meta. That is enough for the campaign to learn and for the cost per lead to settle. Some of our clients run less once it is working; one got down to a pound a day and was still stacked out, but that is after the hard part, not instead of it.
Then that is the first job. Before and afters off your phone beat anything we could buy, and a filthy roof half done is worth more than any stock image. If you genuinely have none we can start with text-led ads, but get the camera out, because the creative is most of the result.
Google catches people already searching. This creates the demand. Meta usually brings more leads for the same money and they are colder, so the follow-up matters far more. Plenty of clients run both. The comparison is on the Google Ads page.
Yes. These are your campaigns, in your name, on your page, and the leads come to you and nobody else. We are not a lead seller and we do not sell the same enquiry to five firms.
Yes, copy and creative both, and we test several against each other rather than guessing right first time. You approve everything before it runs.
No, month to month. The only thing worth saying is that leaving in week two means paying for the learning period and walking away before the cheap leads start.
Next step
Twenty minutes. We will look at your area, your trade and the photos you have got, and give you an honest read on what a lead should cost you and whether Meta or Google is the better place to start.