Google Ads management
Somebody with a blocked gutter and a wet wall is searching this afternoon. They are not browsing, they are buying. Google Ads puts you in front of them at the exact moment, and you only pay when one of them clicks.
Want leads cheaper, from people who were not looking yet? That is a different job. Facebook and Meta Ads.
Live as soon as the campaign is switched on.
Won with a profile. Months of work.
Won with pages. Months of work.
Ads are the only one of the three you can switch on this week.
Two ways to buy attention
Somebody has already decided they need the job doing and has typed it in. You are answering a question, not starting a conversation. Fewer leads, each one worth more, and you pay per click whether they ring or not.
"emergency gutter repair near me"
That is this pageNobody wakes up wanting their render cleaned. They see the before and after on Facebook while queueing for a coffee. More leads, cheaper, and they need properly following up because they were not looking in the first place.
A before and after on a street like theirs
That is our Meta Ads pageWhere the money goes
None of these show up on the dashboard as a problem. The spend just goes and the phone does not ring.
One
You bid on gutter cleaning and pay for gutter cleaning jobs, gutter cleaning training and how to clean gutters yourself. Without a negative keyword list that gets worked on every week, a chunk of every budget goes to people who were never going to ring.
Two
Somebody searches for render cleaning, clicks, and arrives on a page about five services with a phone number in the corner. They came with one question. The page has to answer that one question.
Three
One ad, written once, running for a year. You find out what people respond to by running several and letting the cheap ones win, not by guessing well the first time.
Four
This is the single most useful screen in the account and most people have never opened it. It shows the exact phrases that triggered your ads. Reading it weekly is how the waste gets cut.
What we actually do
Structure first, because everything else is cheaper once it is right.
Most accounts could be fixed with a better landing page and nothing else.
The unglamorous part, and the part that moves the cost per lead.
Clicks are not the point. Jobs are.
How the first month goes
Days 1 to 7
We agree the services, the area and the budget, build the campaigns, write the ads and get tracking working. You see it before it goes live.
Weeks 2 to 4
The first fortnight is always the most expensive. We read the search terms, add negatives and turn off what is not working. The cost per lead usually drops hardest here.
Month 2 onward
Once the cost per lead settles we push budget into what converts and leave the rest alone. You get a report each month.
We have not published a Google Ads case study, because we have not got one we can show you. Our proof is all Meta: gutter, roof, window and carpet campaigns with the screenshots to match. Rather than borrow those numbers and imply they came from Google, we would rather say plainly that this page carries none.
Google Ads is the most expensive way to buy a lead and the most reliable. You are bidding against everyone else who wants the same job, so clicks in the trades are rarely cheap. What you get for that is intent: somebody who already wants the work done. If your margin per job is small, ads on Meta will usually bring leads in cheaper, and we will tell you so on the call.
It also stops the day you stop paying. There is nothing left behind, which is the argument for running SEO and Google Maps alongside it rather than instead of it.
No contract. If it is not working you stop.
Get a free check of your site and listingWhat it costs
Ad spend is paid straight to Meta or Google, not to us. It is usually £500 to £1,000 a month. The £995 first-page guarantee belongs to the Local SEO and Google Maps package and covers the map pack. Nothing on this page is guaranteed.
Questions
For one service in one town, £500 to £1,000 a month of ad spend is the usual starting point, paid straight to Google. Below about £500 there is not enough data to learn from and the account never gets cheaper. If that is more than you want to risk, start on Meta instead, where the same money buys more leads.
Ads are the sponsored slots at the very top, you pay per click, and they can be live this week. Google Maps is the three businesses pinned on the map, won with your Google Business Profile, free per click and slower to earn. Most clients end up wanting both, and the Maps package is the one with the first-page guarantee.
No. We can tell you what similar campaigns have done and we will show you the real numbers each month, but anybody quoting you a guaranteed cost per lead before they have seen your market is making it up. The only guarantee we offer is on the map pack.
Not necessarily, but the landing page matters more here than almost anything else. If clicks land on a slow page or a page about everything you do, the campaign will struggle whatever we do to it. A website is included in the £350 package, and there is more on how we build them.
You do. We will build it in your own Google Ads account wherever possible, so if we ever part company the account, the history and the data stay with you. That is not true of every agency and it is worth asking whoever else you speak to.
No, it is month to month. The one thing worth saying is that the first month is the expensive one, because that is when the account is learning. Leaving after it means paying for the lesson and none of the benefit.
Next step
Twenty minutes. We will look at what people in your area are actually searching for, what the clicks go for, and whether Google or Meta is the better bet for your money. If it is Meta, we will say so.