Websites for service businesses
Most trade websites are a brochure. Somebody lands, cannot find a price or a phone number, waits four seconds for a photo to load and goes back to Google. We build the other kind: quick, plain, and pointed at one thing.
A website on its own does not bring anybody. It is where ads, SEO and Google Maps send them.
Same pages, same photos, same forms. Just built properly.
What a website is for
Five pages about how long you have been established, a gallery, and a contact form at the bottom of a page nobody scrolls. It looks fine on the laptop it was designed on and it converts almost nobody.
"Welcome to our website"
Why it does not workOne page per thing you sell, the price or the range where you have it, and a form short enough to finish at a bus stop. Fast on a five year old phone on a bad signal, because that is what people are actually holding.
"Roof cleaning in Bury, from £X"
How we build itWhy the site is not converting
None of these are about how it looks. Looks are usually the part that is fine.
One
Most of your visitors are on a phone, often on mobile data. A site that takes four seconds loses a good share of them before anything appears. Nobody complains, they just leave, and nothing in your inbox tells you it happened.
Two
A single Services page cannot sell roof cleaning, gutter clearing and driveways to three different people. Somebody who searched for one thing should land on a page about that one thing.
Three
The most common question you get asked is what it costs, and most trade sites refuse to answer it. A range, a from price, or even a worked example filters out tyre kickers and wins the people who just wanted to know they could afford you.
Four
Name, email, phone, address, service, how did you hear about us, and a message box. Every extra field costs you enquiries. Get enough to ring them back and ask the rest on the phone.
What we actually do
The bit nobody sees and everybody feels.
So ads and search have somewhere specific to land.
Every extra tap is somebody lost.
Built in from the start rather than bolted on later.
How a build goes
Week 1
We agree the services, the towns and the pages, and get your photos, prices and any reviews together. This is the part that needs you; the rest mostly does not.
Week 2
We build it and you see it on a preview link before anything goes public. Changes happen here.
Week 3
Domain pointed, forms tested end to end from a real phone, speed checked, sitemap submitted. Then it is live and we maintain it.
A website does not bring you work on its own. It is the thing that turns a visitor into an enquiry, and visitors have to come from somewhere: ads, Google Maps or SEO. If someone sells you a site and promises the phone will ring, ask them where the people are coming from.
The speed numbers at the top are from a real site we rebuilt, and they are a fix of a bad build rather than a typical before and after. If your current site is reasonably quick, the gain will be smaller and we will tell you that rather than sell you a rebuild you do not need.
We will work with what you have got where it makes sense. If the site is quick and we can add pages to it, that is cheaper than starting again. If it is slow, locked down, or built on something we cannot edit properly, rebuilding usually costs less than fighting it.
No contract. The site is yours and it stays yours.
Get a free check of your site and listingWhat it costs
A website on its own is priced on a call, because it depends on how many services and towns you need. In the £350 package it is included, built, hosted and maintained, which is usually the cheaper way to get one. Ad spend is paid straight to Meta or Google, not to us.
Questions
Yes. It is your domain, your content and your photos, and it stays yours if we part company. We will not hold a site hostage to keep a client.
We will look at it honestly. If it is quick and editable we would rather add pages to it than charge you for a rebuild. If it is slow or built on something we cannot work with, we will say so and explain why starting again is cheaper than patching it.
Enough to cover what you sell and where you sell it, which for most clients is a home page, a page per service and a page per main town. More towns and more services is where it moves into a custom price.
Usually not. We build on GoHighLevel, which is the same system that runs the lead alerts, the follow-up and the reporting, so everything is in one place and there are no plugins to break or update. If you have a specific reason to need WordPress, tell us on the call.
Yes, and we usually do. You tell us what you do, what you charge and what people always ask you, and we write it. You approve every page before it goes live.
About three weeks for a normal build, and the thing that slows it down is almost always waiting on photos and prices. Get those ready and it is quicker.
Next step
Twenty minutes. We will look at your current site, tell you honestly whether it needs rebuilding or just fixing, and what it would take either way.