West Midlands

Marketing agency in Birmingham

Advertising that fills the diary

Meta and Google ads, Google Maps rankings and SEO for cleaning, roofing and trade firms across Birmingham and the West Midlands.

Birmingham is the most competitive market on this list outside London, so it is the one where we would want a realistic budget conversation before starting. We would rather tell you on the call that your number is too low than take it and watch it fail quietly.

Covering West Midlands

  • Edgbaston
  • Harborne
  • Moseley
  • Kings Heath
  • Solihull
  • Sutton Coldfield
  • Bournville
  • Selly Oak
  • Hall Green
  • Erdington
  • Shirley
  • Knowle
  • Dorridge
  • Northfield

Nearby: Manchester · Bristol · Liverpool

The Birmingham market

What makes advertising here different

The property

Birmingham is the biggest single market on this list after London and the hardest to cover properly. The city sprawls, and a firm in Sutton Coldfield is nowhere near a job in Northfield. The interwar semis that make up huge stretches of the suburbs are pebbledashed and rendered, which is a specific job with a specific sell, and the detached stock through Edgbaston, Harborne and Solihull is where the larger tickets are.

The weather and the geography

Birmingham is inland, so there is no salt and less rain than the north west. What it has instead is traffic. Properties on and around the main arterial routes and the motorway corridors pick up grime far faster than the quiet roads two streets away, and that is a real and visible selling point for render and window work.

Competition. Birmingham is genuinely competitive. Click costs run higher than the northern cities and there are established trade firms with real advertising budgets. It is winnable, but not on £10 a day, and anyone telling you otherwise is selling you a plan that fails quietly.

Where the money is

Four trades worth building a campaign around in Birmingham

Four different trades, not four versions of the same one. If yours is not here it does not mean we cannot run it, it means these are the ones the local market rewards most.

Exterior cleaning

Pebbledash and render cleaning

The interwar suburbs are covered in it and most firms will not touch it properly, which thins the competition right down.

Roofing

Re-roofing on interwar semis

Enormous numbers of 1930s roofs reaching the end of their life at roughly the same time. The volume here is unmatched on this list.

Driveway installation

Block paving and tarmac drives

Vast suburban frontages. Competitive, but the sheer size of the market carries it.

External wall insulation

Re-rendering and EWI

Solid-wall interwar housing makes Birmingham one of the biggest retrofit markets in the country, and grant work keeps appearing.

What we run

Four channels, and the honest version of what each one does

Meta ads

Fastest to produce leads. Live within a week, and the one to start with if the diary needs filling now.

Google ads

Catches people already searching for the job. Dearer per click, warmer lead.

See pricing

Google Maps

The three businesses pinned on the map. Top 3 on the map within 90 days, guaranteed.

Google Maps and Local SEO

SEO

Your website in the ten results underneath the map. Slowest, and the one that compounds.

SEO services

Results

What the advertising has done elsewhere

594

gutter cleaning leads at £3.92 each

from about £2,330 of ad spend

800

carpet cleaning leads

one campaign, one client

575

window cleaning leads

one campaign, one client

£34,156

booked from one gutter client

at a 46.7% quote win rate

Real numbers from real PS Results clients across the UK. We would rather show you those than dress a case study up to look local.

Honest bit

Nobody needs to be in a van. Ads, Google Maps and SEO are all delivered remotely, so whether we are in Birmingham or not changes nothing about the work itself. What it does change is how fast we learn your local competitive picture, and we build that properly in the first fortnight rather than guessing at it.

If the numbers do not work for your area, we will say so on the call rather than take the money.

Questions

What Birmingham firms ask first

How much do I need to spend to compete in Birmingham?

More than in Leeds or Liverpool. The auctions are busier and there are trade firms here running real budgets. We would rather tell you on the call that your number is too low than take it and have it fail quietly.

Should I cover the whole West Midlands?

No. Pick the corridor you can actually service. Sutton Coldfield to Solihull is a very different business from Northfield to Halesowen, and trying to cover both from one budget means losing both.

Am I tied into a contract?

No. Everything is month to month. If it is not working you stop, and we would rather you did that than stay on out of politeness.

Do you work with businesses outside your own area?

Yes. Every client we have is run remotely, including the ones a few miles from our office in Manchester. Ads, Google Maps and SEO are all delivered the same way wherever you are.

Next step

Tell us what you sell and where in Birmingham you work

Twenty minutes. We look at your area, your competitors and your numbers, then tell you straight whether we can get you more booked jobs.