Exterior cleaning
Conservation-safe stone cleaning
The highest barrier to entry of any job on this list. Proving you will not damage protected stone is the entire sales conversation.
Edinburgh and the Lothians
Advertising that respects a World Heritage city
Meta and Google ads, Google Maps rankings and SEO for cleaning, roofing and trade firms across Edinburgh and the Lothians.
Edinburgh carries real regulatory complexity around listed and conservation work, and you know that side better than we do. We would take it from you at the start, because adverts that lead with method and care are what convert in this city.
The Edinburgh market
Edinburgh has more listed buildings than almost anywhere in Britain, and the Old and New Towns are a UNESCO World Heritage Site. That is not a detail, it is the operating constraint. A very large share of the city's property comes with rules about what may be done to the exterior, and the firms that win here are the ones who can prove they will not damage anything. Outside the centre, Corstorphine, Colinton and the Lothian commuter belt are a far more conventional market.
Edinburgh is drier than Glasgow but considerably windier, sitting exposed to the east coast and the Firth of Forth. Wind-driven rain on stone is the problem here rather than the steady saturation of the west, and the eastern exposure means salt reaches properties through Portobello, Leith and Musselburgh.
Competition. Edinburgh's agency market is heavily weighted towards finance, tourism and tech. Trade advertising is comparatively uncontested, and click costs sit well below the English cities of similar size.
Where the money is
Four different trades, not four versions of the same one. If yours is not here it does not mean we cannot run it, it means these are the ones the local market rewards most.
Exterior cleaning
The highest barrier to entry of any job on this list. Proving you will not damage protected stone is the entire sales conversation.
Roofing
Shared ownership makes these bigger, slower and far more valuable than a single domestic roof.
Driveway installation
Conservation rules dictate the material across much of the city, which removes the cheapest competition automatically.
Carpet and upholstery
One of the largest short-let markets in Britain, needing fast scheduled turnarounds rather than one-off bookings.
What we run
Fastest to produce leads. Live within a week, and the one to start with if the diary needs filling now.
The three businesses pinned on the map. Top 3 on the map within 90 days, guaranteed.
Google Maps and Local SEOYour website in the ten results underneath the map. Slowest, and the one that compounds.
SEO servicesResults
594
gutter cleaning leads at £3.92 each
from about £2,330 of ad spend800
carpet cleaning leads
one campaign, one client575
window cleaning leads
one campaign, one client£34,156
booked from one gutter client
at a 46.7% quote win rateReal numbers from real PS Results clients across the UK. We would rather show you those than dress a case study up to look local.
Nobody needs to be in a van. Ads, Google Maps and SEO are all delivered remotely, so whether we are in Edinburgh or not changes nothing about the work itself. What it does change is how fast we learn your local competitive picture, and we build that properly in the first fortnight rather than guessing at it.
If the numbers do not work for your area, we will say so on the call rather than take the money.
Questions
For anything touching short-let and rental property, yes, noticeably. The turnaround work clusters around the season. For ordinary domestic work the effect is mostly that the city centre becomes impossible to work in for a few weeks, which is a scheduling problem rather than an advertising one.
We would not pretend to be the expert on it. You are. What we do is make sure your advertising leads with the fact that you can work legally and safely on protected property, because that is the single strongest differentiator available in this city.
No. Everything is month to month. If it is not working you stop, and we would rather you did that than stay on out of politeness.
Yes. Every client we have is run remotely, including the ones a few miles from our office in Manchester. Ads, Google Maps and SEO are all delivered the same way wherever you are.
Next step
Twenty minutes. We look at your area, your competitors and your numbers, then tell you straight whether we can get you more booked jobs.